The current research interests of the academic leader of the cultural management master’s programme, Prof. Annukka Jyrämä, include knowledge creation processes and the role of mediators from institutional and network theory perspectives. Previously she has conducted studies in such contexts as cultural, city and business, and has extensive experience in the field of arts management research and education. Annukka’s research has focused mainly on arts marketing as well as teaching which includes arts marketing, marketing management and services marketing, but she has conducted also research seminars. Her current projects include co-creating the city brand through institutions and organizations as well as innovativeness and knowledge sharing in the city of Helsinki, and studying the image and brand development of the Helsinki Music Centre. She holds the positions of trust in the Advisory board of the Foundation for Cultural Policy Research, Creative Finland and Network for Urban Studies. Her research articles have been published in several journals such as the International Journal of Arts Management, Marketing Intelligence and Planning, and Management Learning.